It is always important for anyone who may have a great product to have a marketing plan just as strong. That is what I have tried to do with the Album, Kowbelle, and some people are really talking about a very special and unique car. Kowbelle's 'rolling billboard on wheels' is a 1988 Lincoln Towncar and is in nice condition inside, outside, and under the hood. This is no ordinary Towncar, but one that makes heads turn and children laugh and smile. It is a happy car and one that serves an important role as Kowbelle's true representation.
About four years ago, I was looking for a used white Lincoln Towncar (preferably 1988) to replace another one I had that had been crushed a year earlier. This unfortunate car was a victim of someone who fell asleep at the wheel at 10 in the morning. My Towncar was parked at my mechanics, a business located on the side of and close to the westbound lane of the main road going into town. This car was only parked there for less than a day, and when the sleepy driver roamed off the road, he had hit my mechanics truck and sandwiched my car between the truck and a SUV. Needless to say, the Towncar was not only totaled, but the back seat area was caved in about halfway from the force of the bumber of the large truck. Two good newses here. First the sleepy driver was unharmed, and second, my insurance paid me about $600 over what I invested in this car.
I was not even thinking about writing and coordinating a country music album at the time, but had the itch to find another Lincoln about a year later. The Summer of 2009 found me in Maryville, Tennessee looking at a Lincoln, much similar to the one that got crushed and forgotten. This one had a real nice interior and seemed to be in better shape as far as the body and paint. I went ahead at bought it for $1,000, and drove it in the pouring rain at night for two hours until I got home. For the next week or so, I detailed the inside and outside of the car and was quite pleased until the transmission gave out. I decided to stick with it and got the tranny rebuilt.
I was always curious how a pair of bullhorns would look like mounted on the hood of a Towncar of this style. Usually they worked well with any Eldorado of the mid Seventies. I asked my Mom for some horns for Christmas in 2010 and she found a nice pair saying, "Here you go son. But I have no idea what you want to do with them". I hung the horns on a wall in my cabin and they stayed up there for a good year and came down after we finished the Album in December, 2011. About a month later, it all came to me, but all along I may have been thinking subconciously. The bull horns got mounted on the hood of the Towncar, and the black patches came about another month later. In April, a specialized car horn was installed so the this car would 'moo'. (This horn also boasts 9 other animal calls and ten different sounding sirens as well). And there it was, the perfect advertising tool for Kowbelle.
These days, the KattleKar grazes mostly in the Chattanooga area and can be seen downtown on occasion, cruising along a scenic country road, or hanging out at car shows and cruise- ins. There is a nice restaurant with a large outdoor eating area close to the street where I like to drive by slowly with this mooing car. The best thing here is that kids love this car and it brings smiles to their parents. One of Kowbelle's missions is to make people happy, feel good about things, and appreciate great experiences. I try do do this through our music and with the humor and wit behind this KattleKar.
Hopefully this car will become a famous 'celebrity'. He has so much personality and appeal already.
Check out the before and after pictures below!
Lou Ross
About four years ago, I was looking for a used white Lincoln Towncar (preferably 1988) to replace another one I had that had been crushed a year earlier. This unfortunate car was a victim of someone who fell asleep at the wheel at 10 in the morning. My Towncar was parked at my mechanics, a business located on the side of and close to the westbound lane of the main road going into town. This car was only parked there for less than a day, and when the sleepy driver roamed off the road, he had hit my mechanics truck and sandwiched my car between the truck and a SUV. Needless to say, the Towncar was not only totaled, but the back seat area was caved in about halfway from the force of the bumber of the large truck. Two good newses here. First the sleepy driver was unharmed, and second, my insurance paid me about $600 over what I invested in this car.
I was not even thinking about writing and coordinating a country music album at the time, but had the itch to find another Lincoln about a year later. The Summer of 2009 found me in Maryville, Tennessee looking at a Lincoln, much similar to the one that got crushed and forgotten. This one had a real nice interior and seemed to be in better shape as far as the body and paint. I went ahead at bought it for $1,000, and drove it in the pouring rain at night for two hours until I got home. For the next week or so, I detailed the inside and outside of the car and was quite pleased until the transmission gave out. I decided to stick with it and got the tranny rebuilt.
I was always curious how a pair of bullhorns would look like mounted on the hood of a Towncar of this style. Usually they worked well with any Eldorado of the mid Seventies. I asked my Mom for some horns for Christmas in 2010 and she found a nice pair saying, "Here you go son. But I have no idea what you want to do with them". I hung the horns on a wall in my cabin and they stayed up there for a good year and came down after we finished the Album in December, 2011. About a month later, it all came to me, but all along I may have been thinking subconciously. The bull horns got mounted on the hood of the Towncar, and the black patches came about another month later. In April, a specialized car horn was installed so the this car would 'moo'. (This horn also boasts 9 other animal calls and ten different sounding sirens as well). And there it was, the perfect advertising tool for Kowbelle.
These days, the KattleKar grazes mostly in the Chattanooga area and can be seen downtown on occasion, cruising along a scenic country road, or hanging out at car shows and cruise- ins. There is a nice restaurant with a large outdoor eating area close to the street where I like to drive by slowly with this mooing car. The best thing here is that kids love this car and it brings smiles to their parents. One of Kowbelle's missions is to make people happy, feel good about things, and appreciate great experiences. I try do do this through our music and with the humor and wit behind this KattleKar.
Hopefully this car will become a famous 'celebrity'. He has so much personality and appeal already.
Check out the before and after pictures below!
Lou Ross
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